*REVISED* July 11 Thursday Actuals

July 4 Thursday Actuals

June 27 Thursday Actuals

June 20 Thursday Actuals

June 13 Thursday Actuals

Look up in the sky! It's a bird! It's a plane! It's Superman!

The last weekend of June is known to audiences as a big weekend. It is the start of the 2nd summer season where films see big returns. In the past 5 years, a film from this weekend has placed in the year end top 10 and 4/5 scored a top 5 hit. This year, Man of Steel is poised to extend the streak to 6 years due to Superman being a high profile film and with a little help from a well-oiled marketing strategy from WB.

May 30 Weekend Estimates

Honey, how many of these things will we have to go to?

Part 1. Part 2.

Nothing will prepare parents for the upcoming wave of animation movies this summer. They will be bombarded with animation from the small all the way to the big moneymakers. It is a very unusual summer for animation due to the big studios clumping animation together through May-August in the US. HK will be getting some day-date with US but when you add in the smaller animation films from Japan and the delayed Hollywood animation films, it is going to be tough decision after tough decision for parents as little kids will want to watch animation films this summer. The last 2 years has seen about 6-7 animation films hit the big screen from May-August but 2013 will be even worse for parents (but better for kids).

Fast & Furious 6 preview

Among this year's crop of summer blockbusters, one film stands out in particular. Long known as being non-interesting to viewers, The Fast & Furious series has grown from that of a weakling to a formidable opponent.

Ranking the online websites of theater chains

Have you ever had the frustration of going online to buy a ticket only to see an error or get so annoyed with loading times that you try to find others way of buying a ticket? This is where we see which sites are up to snuff and which ones don't make the cut.

I'm Tony Stark...bow down and worship me.

For weekend updates on Iron Man 3, please visit this website or head here.

It's Oblivion time!

This weekend will officially mark the start of the 2013 summer season with a couple of new entries expected to land in the top 3. Oblivion will be the first #1 film of the summer and it is looking to equal Battleship's opening weekend number from last year. Unlike Battleship, which ran the gamut at the box office same time last year, Oblivion faces a stiff challenge from the 3rd Detective, a.k.a. Conspirators.

Inner workings of HK box office - Distributors (Part 2)

Part 1 is here.

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Distributors in HK are quite different from many territories around the world. What makes HK somewhat unique is that the distributors here own the theater chain and will schedule films accordingly depending on type of film and size of release. 6 out of the 7 theater chains are owned by a parent company who distributes and markets films. In this part, we'll cover both theater owned distributors and non-theater owned distributors.

2013 Q1 box office

Local box office took in $43.4m through the period ending March 28 with A Good Day to Die Hard taking top honors with 3.68m. That was down 2% from last year when the first 3 months collected $44.2m and Journey 2: The Mysterious Island roped in 4.5m. The first 3 months of 2013 can be summed up by 1 weekend: Chinese New Year. 4/5 top 5 films have come from CNY weekend alone including the top 2, which are the only films to have made more than 3m.

Inner workings of HK box office - Theaters (Part 1)

Ever wonder how HK box office really works? Yeah? In part 1, we'll look at the different theater chains around HK. Right now in HK, there are 7 theater chains and 41 theaters in operation. Here's the rundown.