Which scary film will viewers choose on this frightening weekend of summer?

Who will viewers choose: the horror film that blows your mind or the wannabe horror film for kids on the scariest weekend of this summer?

                            vs.                         

Will Man of Steel suffer from breakout-itis?

School is mostly out and here comes Epic to save the day. Oh and a superhero called the Man of Steel is heading into theaters too.

Scaring children will be easy once we get out of college

The summer's most anticipated animated release will enter theaters this July. Monsters University, the prequel to Monsters Inc., is set to seize upon the Pixar name and its release date to make as much money as possible.

Look up in the sky! It's a bird! It's a plane! It's Superman!

The last weekend of June is known to audiences as a big weekend. It is the start of the 2nd summer season where films see big returns. In the past 5 years, a film from this weekend has placed in the year end top 10 and 4/5 scored a top 5 hit. This year, Man of Steel is poised to extend the streak to 6 years due to Superman being a high profile film and with a little help from a well-oiled marketing strategy from WB.

Honey, how many of these things will we have to go to?

Part 1. Part 2.

Nothing will prepare parents for the upcoming wave of animation movies this summer. They will be bombarded with animation from the small all the way to the big moneymakers. It is a very unusual summer for animation due to the big studios clumping animation together through May-August in the US. HK will be getting some day-date with US but when you add in the smaller animation films from Japan and the delayed Hollywood animation films, it is going to be tough decision after tough decision for parents as little kids will want to watch animation films this summer. The last 2 years has seen about 6-7 animation films hit the big screen from May-August but 2013 will be even worse for parents (but better for kids).

Fast & Furious 6 preview

Among this year's crop of summer blockbusters, one film stands out in particular. Long known as being non-interesting to viewers, The Fast & Furious series has grown from that of a weakling to a formidable opponent.

The Power of Release Dates

Release dates in the movie-going business is everything. Put out a film on the same weekend as a blockbuster and watch it get crushed but place it on a weekend where no film will control all the screens and maybe it could turn into a hit. In HK, this premise is the same. Let's look at some recent highlights and lowlights to gain a better understanding.

Pink is the new black is so yesterday

New trends have emerged over the past couple of years. Now, more than ever, distributors have gotten more strategic over the placement of their films. There have been some wild successes but massive failures as well. Here are some of the more interesting trends that have taken place in the past few years.

I told you I don't want to join your super secret boy band.

Duh nuh nuh nuh nuh nuh nuh nuh...oops, wrong superhero.

Pretty much the weekend that everyone has been waiting for is finally here. Strap yourselves in, folks.

Laughter...coming to a theater near you.

a.k.a. 2013 Summer Schedule (Part 2) - Comedies
 

Part 1 is here.

I'm Tony Stark...bow down and worship me.

For weekend updates on Iron Man 3, please visit this website or head here.