Honey, how many of these things will we have to go to?

Part 1. Part 2.

Nothing will prepare parents for the upcoming wave of animation movies this summer. They will be bombarded with animation from the small all the way to the big moneymakers. It is a very unusual summer for animation due to the big studios clumping animation together through May-August in the US. HK will be getting some day-date with US but when you add in the smaller animation films from Japan and the delayed Hollywood animation films, it is going to be tough decision after tough decision for parents as little kids will want to watch animation films this summer. The last 2 years has seen about 6-7 animation films hit the big screen from May-August but 2013 will be even worse for parents (but better for kids).

The Re-Emergence of the Thailand Movie Industry in Hong Kong [Next Thai movie: Long Weekend, June 6!]

If your only exposure to Thailand movies is Ong Bak, well you have been missing out the past couple of years. Once famous for action, horror films have replaced them and has injected new life into Hong Kong's box office and into Thailand's movie industry. You only have to look at the most recent weekend to see how.

Pee Mak Phra Khanong Hong Kong poster (พี่มากพระโขนง)

The Power of Release Dates

Release dates in the movie-going business is everything. Put out a film on the same weekend as a blockbuster and watch it get crushed but place it on a weekend where no film will control all the screens and maybe it could turn into a hit. In HK, this premise is the same. Let's look at some recent highlights and lowlights to gain a better understanding.

2012 theater market share

 The winner:

  (Broadway/AMC)