The Power of Release Dates

Release dates in the movie-going business is everything. Put out a film on the same weekend as a blockbuster and watch it get crushed but place it on a weekend where no film will control all the screens and maybe it could turn into a hit. In HK, this premise is the same. Let's look at some recent highlights and lowlights to gain a better understanding.

Pink is the new black is so yesterday

New trends have emerged over the past couple of years. Now, more than ever, distributors have gotten more strategic over the placement of their films. There have been some wild successes but massive failures as well. Here are some of the more interesting trends that have taken place in the past few years.

I told you I don't want to join your super secret boy band.

Duh nuh nuh nuh nuh nuh nuh nuh...oops, wrong superhero.

Pretty much the weekend that everyone has been waiting for is finally here. Strap yourselves in, folks.

Laughter...coming to a theater near you.

a.k.a. 2013 Summer Schedule (Part 2) - Comedies
 

Part 1 is here.

Translation complete!

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