|
| Weekend Estimates |
|
| May 23 |
Rank | Movie | TW | % chg | Total |
1 | Fast & Furious 6 | $1,025,000 |
| $1,130,000 |
2 | Star Trek Into Darkness | $280,000 | -75.9% | $1,669,000 |
3 | The Great Gatsby | $215,000 | -56.4% | $840,000 |
4 | Iron Man 3 | $195,000 | -75.6% | $13,400,000 |
5 | Pee Mak Phra Khanong | $175,000 | -29.2% | $555,000 |
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Fast & Furious 6 kept the #1 film over 1m weekend streak alive and rode to an estimated $1,130,000 including Wednesday night previews. The total represented a 112%
increase over Fast Five's OW. What sent Fast 6's OW skyrocketing was
the hot WOM for Fast Five and the fact that Hong Kong was playing catch
up to the other Asian territories with the Fast & Furious series. HK
was Fast Five's worst Asian territory by far and was the only Asian
territory to miss 2m. Fast Five was the first one in the series to grab
any moviegoers outside of the main demographic and it is just now
starting to become another popular franchise. It will take a little
longer for this Fast movie to become the highest grossing film in the
series. Fast Five took just 5 days to race ahead of all the others but
it will take Fast & Furious 6 twice as long to pass Fast Five. WOM
for Fast & Furious 6 is even better than Fast Five with 100% of
users giving it a thumbs up so far. Fast & Furious 6 will be the
first Fast film to reach 2m, either next weekend or by the end of its
2nd week, and it looks certain to pass 2.5m. 3m will depend on how
far-reaching its WOM is with the general public.
Star Trek Into Darkness
fell from grace and the top spot this week. There was no holiday to
rescue its weekend gross this weekend and the switch over from 3D to 2D
made its drop look even larger than usual. Fast & Furious 6 also
took the major screens and audience away. 2m is still looking like it
will happen. Next week, there doesn't seem to be anything of note so if
Star Trek 2 can hold well, it will definitely pass it. This week it
passed the 2009 version of Star Trek but many did not care about its 3D
and tried to catch a 2D showing instead.
The Great Gatsby held onto 3rd place with no movie targeting its main demographic. Its 56%
drop is not bad but it's not exactly great either. There was no new
drama film released this week which led to an easier hold but it did
fall 56% from a holiday weekend. It's not an encouraging sign even with
the extremely good WOM going around. One milestone that it's knocking on
the door of is becoming Baz Luhrmann's biggest directorial film. By the
end of this week, it will surpass Moulin Rouge to become his biggest
film of all time. 1m is going to happen for the period drama.
Iron Man 3
got crushed with no holiday to back it up. It had the 2nd worst hold of
the top 10 every day this weekend and it nosedived 85% on Friday. Fast
& Furious 6 affected both action films hard and Iron Man 3 couldn't
take cover from the barrage of disadvantages this week with no holiday,
new action film out and buzz on other films. It looks like Iron Man 3
will lie down with 13.7m, good enough for 3rd place in USD but 2nd place
in HKD.
Pee Mak Phra Khanong shocked everyone
last week when it outperformed its holiday Friday with higher grosses on
Saturday and Sunday. Buzz over it becoming Thailand's biggest movie
ever may have had a nice effect over it last weekend but WOM has
definitely carried it over to this weekend. This week, it has the best
drop of the top 5 with it easing just 30%
from last weekend and passing $500,000. Reception from 2nd weekend
moviegoers, however, is not as great as opening weekend with its rating
dropping to 89%. Pee Mak Phra Khanong is already Thailand's biggest
horror movie in HK in the past 2 years. Competition will start to come
next weekend from The Haunting in Connecticut 2 and then another Thai
horror, Long Weekend, gets released 2 weeks from now. $750,000 is a good
barometer for the Thai horror comedy with all the new horror films
slated for release.
Outside the top 5, Christmas Rose
was the only wide release other than Fast & Furious 6 this week. It
could not penetrate the top 5 as weak admissions shot down its chances.
It slipped from 5th on Thursday to 6th Friday through Sunday. There
were no factors helping its cause especially with all the focus centered
around Fast & Furious 6, Pee Mak Phra Khanong and The Great Gatsby
this week. Aaron having been in 2 recent hits also didn't seem to help
with bringing people in. Marketing was weak with little promotion around
town. This is a failure for the first time director Charlie Young and
it will be hard for her to get more scripts after Christmas Rose leaves
theaters. Opening in 23 theaters, Christmas Rose walks toward an
estimated $120,000.
21 and Over failed to
convince the public this weekend as moviegoers bounced out of paying to
see this dreck. Lowly rated on many sites, this movie was delayed by
nearly 3 months. It was supposed to open next weekend but EDKO decided
to move it up 1 weekend to get away from Hangover 3. What resulted did
not have any effect and viewers shunned the comedy. It debuted on
Thursday at #7 but low increases throughout the weekend have caused the
gap between itself and The Call to shrink considerably to just over 100
admissions on Sunday. The 12 or so theater operators will wish they were
drunk when they ordered this movie to show on their screens as 21 and
Over will fail to even break $50,000. Playing in 12 theaters, this will
quietly flash and dash with $42,500 this weekend and only a $3,541 PTA.
After a weekend where it saw a very good hold, The Call
relinquished the buzz to Pee Mak Phra Khanong and it was dumped
unceremoniously. No holiday this weekend really highlighted how bad it
tripped up. After 3 weeks, it is down to an estimated $33,000 this weekend for a total of $441,000.
New release, Quartet, is making the rounds at select locations. It is being showcased with a limited theater engagement and will enter with $17,000 from 5 theaters for an out of tune PTA of $3,400. |
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